June 4, 2012
For women with chronically frizzy locks, summer is often the most unbearable time of the year. As the days grow longer and hotter, hair seems to lash out in rebellion. Strands kink out and puff up and even the flat iron - trusted ally to wavy and frizzy-haired types alike - is no match for the harmful effects heat has on sensitive hair. But with the latest revolution in keratin hair products and the Brazilian keratin treatment, summers spent in frustration can now be a thing of the past.
As a protein that occurs naturally in hair, the corrective qualities of keratin are triggered after the formula is applied to hair and sealed with a flat iron. The effect - the coveted sleek sheen you've always fantasized about - can last for up to three months.
Keratin can be a great way to help you tame your wayward mane, but you've got to take steps to ensure it stays protected. Put your mind at ease with a product like Phytovolume Actif. Penetrating deeply into hair's roots, this keratin-infused styling spray is activated by heat and will leave your newly invigorated hair with volume and shine to spare.