Kérastase Initialiste

Initialiste is an advanced scalp and hair concentrate designed for weakened hair looking for strength and regeneration. Its combination of active ingredients boosts cellular metabolism and reinforces the hair fiber. After the first application, hair is invigorated. It is more resistant with 93% less breakage during brushing*. After about 10 applications, the hair is stronger at the root, and hair quality is visibly enhanced**: more vibrant, beautiful and stronger. When used after each shampoo, Initialiste improves hair’s beauty assets by rendering it healthier and stronger. *Instrumental test ** Self-evaluation 129 women

Transform your hair in 7 days with Initialiste. Our 1st skincare-inspired super serum that acts on the four attributes of total hair beauty: 1. Strength, 2. Shine, 3. Softness, 4. Substance. 9 out of 10 women* saw a visible difference in their hair texture after one week. With continued usage, your hair stays healthier from root to tip allowing it to grow longer† with 93% less breakage.

*Consumer use test over 7 days.

**In a brushing test compared to a non-conditioning shampoo.

†Reduces breakage so hair can grow longer.

Apply Initialiste serum directly to the scalp on cleansed, towel-dried hair.

Depending on hair type, 2 pipettes for fine hair and 4 for thick hair, position the pipette directly at the root and scalp to distribute 1 full pipette of the serum in a straight line from the front to the back of the head.

Follow the pipette with your fingers to massage the serum into the root and scalp as you work through each section.

Once application is complete in all sections, massage the entire head to distribute the serum evenly and comb through. Leave in and proceed to blowdry. Recommended to use at least 3 times a week.